WaterAid appoints The Good Agency to enhance acquisition creative
Howard Lake | 31 July 2011 | News
WaterAid has appointed fundraising and campaigning communications specialists The Good Agency to help it improve its donor acquisition creative. The agency has been tasked with increasing donor numbers as well as building the international NGO’s brand profile.
The Good Agency won the account following a three-way pitch, and will work with production partner Eye-to-eye. They will focus on integration across multiple channels including direct response TV, press and online.
Jennie York, Supporter Recruitment Manager at WaterAid, said: “One in eight of the world’s population do not have access to safe water. We work towards a vision, with our partners and local organisations, where everyone has access to this basic human right along with sanitation and hygiene education. The Good Agency excited us with their excellent strategic approach, creative delivery, and understanding of our organisational needs.”
www.thegoodagency.co.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.