Fundraising news, ideas and inspiration for professional charity fundraisers

Agency to help Poppyscotland update its message

Agency to help Poppyscotland update its message

Poppyscotland has commissioned Good Creative to help change perceptions of the charity which exists to support ex-Servicemen, women and their families.

The charity, formerly the Earl Haig Fund Scotland, aims to change the popular notion that the poppy is associated principally with the two World Wars and that fundraising is a once-a-year activity. It wants to help the public understand that a large proportion of its work is now done to support veterans of recent and on-going conflicts, including those in Afghanistan and Iraq.

Poppyscotland invited a number of agencies listed on the Recommended Agency Register to bid for the contract. It had originally intended to appoint a direct agency but Good won “because of its original thinking and enthusiastic approach.”

Fraser Bedwell, a spokesman for the charity, said that the new theme developed by Good “has the potential to be developed across a number of platforms and would fit perfectly with our year-round fundraising and charitable objectives.”

Chris Lumsden, co-director of the Glasgow-based agency, said: “Our task is not to challenge or change that but to make people think a bit more about what the poppy stands for in the modern world.”

www.poppyscotland.org.uk

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

Get free email updates

Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]

* We do not share your email or personal details.

Before you go…

Let us keep you up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy policy]
Sign up for free fundraising news by email. [Here's our privacy policy].
" />