[ad] Blackbaud. Buyer's guide. Finding your mission's perfect fundraising CRM just got easier. Get the guide.

The Perfect Online Donation Process

Howard Lake

Howard Lake | 21 July 2011 | News

THINK Consulting’s session at the Institute of Fundraising’s National Convention 2011.
Research shows that nearly half of visitors to charity websites who want to donate never do. Almost every charity website has a different donation procedure and with this in mind, Nomensa and THINK Consulting Solutions set out to try to create the ‘perfect online donation process’. This session examined the results of testing and demonstrate to charities at every level how they could improve their own online donation journey and increase conversion rates, resulting in a higher number of donations.

Related posts

UK Fundraising
7 April 1997

Charities gain free Web sites in competition
UK Fundraising
29 April 1997

Grant Writer Online offers tools online for fundraisers
UK Fundraising
27 January 2015

New .ngo and .ong domain names to launch on 17 March
UK Fundraising
30 January 2015

Everydayhero offers £2,500 in prizes in Valentine’s Day charity campaign

Loading

Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

Mastodon