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Lasa shares what charity leaders need to know about digital communications

Lasa shares what charity leaders need to know about digital communications

Technology and welfare charity Lasa has published a collection of advice for charity leaders on what they should know about technology. ‘Digital: What Every Charity Leader Should Know‘ is a report that features advice from key opinion leaders such as Martha Lane Fox and Beth Kanter on how charity leaders can best exploit digital tools’ potential for income generation, collaboration and engaging with supporters.

The report features contributions from charities such as NCVO, UNICEF UK, CLIC Sargent, and Merlin; from US-based nonprofits NTEN and Techsoup Global; the funder Nominet Trust; and charity sector specialists including Rosie Chapman and Rachel Beer. UK Fundraising’s Howard Lake also contributed.

Lasa asked participants to summarise their top five insights into the use of digital technology for the sector’s sustainability, using one slide each.

Launching the report, Terry Stokes, Lasa’s CEO, said: “This report brings together insights from some of the sector’s most influential thinkers into how digital can help charity leaders not only weather these exceptionally tough times but seize new opportunities to raise funds, engage stakeholders and collaborate.”

Debating digital

The report’s findings will be debated by charity CEOs and other opinion leaders on 6 November at a Lasa event hosted by charity and commercial law firm Bates Well and Braithwaite. The event is one in a series from Lasa, funded by Google.

If you have a view on what charity sector leaders should know about digital, Lasa invites you to tweet your comment to @Lasaict using the hashtag #Lasaleaders.

www.lasa.org.uk

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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