Relationship Marketing appoints Alan Clayton as CEO

Howard Lake | 28 June 2011 | Newswire

Release date: 28th June 2010
Relationship Marketing appoints Alan Clayton as CEO
Telephone fundraising agency Relationship Marketing has announced the appointment of Alan Clayton as its Chief Executive Officer. Clayton has been working with the company on a consultancy basis for almost a year and has overseen a restructuring and repositioning of the agency in that period.
Clayton was previously Managing Director at Cascaid (latterly The Good Agency) following a career in-house at two national charities. The CEO post is part-time, and allows Clayton to continue his existing roles as Director of London & Copenhagen based consulting company Clayton Burnett and of the residential training and development centre at the Inch Hotel, Loch Ness. Relationship Marketing is situated just outside Edinburgh, so Clayton will be splitting his time between Scotland and London.
Alan Clayton described his motivations for taking on the role; ‘It has been a dramatic year of change for Relationship Marketing. I have been impressed by the openness of the team to new structures and a new vision and culture. I have been particularly blown away by the telephone fundraisers – people for whom speaking to donors and asking for money is their career, their vocation and their purpose. Their passion and commitment to their work and causes is humbling. It’s an honour, and fun, to be part of it.’
Hugh McCaw, founder of Relationship Marketing, remains on the board of Directors and commented; ‘I invited Alan to take on this role, supported by our board of Directors, because I believe he brings a wealth of experience along with an inspirational and innovative form of leadership. All organisations have to continue to re-evaluate their performance and relationship with clients and Relationship Marketing are no exception. I believe that Alan brings a vision of where we should be in the marketplace and his understanding of fundraising worldwide can help to take our partner clients on an increasingly successful journey.’
Notes for editors
Relationship Marketing is a specialist telephone fundraising agency based just across the Forth Bridge from Edinburgh. Relationship Marketing’s range of services include; donor acquisition, donor development, stewardship and consultancy. They have over 40 charity clients, as diverse as Quarriers, Sense Scotland, Missing People, National Trust for Scotland, The Association for International Cancer Research (AICR), Merlin, Erskine, British Lung Foundation, Haven’s Hospice and Greater London Fund for the Blind.
For further information or to arrange interviews, contact: Alan Clayton, 07711 972 700,

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