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Alan Clayton on fundraising through and beyond a down-turn

Alan Clayton on fundraising through and beyond a down-turn

Alan Clayton, Managing Director of ’s Voluntary Sector Division, has shared his thoughts, advice and occasional “rants”, as he described them, on how to fundraise through and beyond the .

Speaking to an invited audience of over 100 senior fundraisers at the Waterloo Action Centre, London, on the morning of 12 December, Clayton began with some background on the recession, before explaining clearly its implications.

Ably but unintentionally assisted by a rogue golden balloon, which rose and fell throughout his presentation, he presented a number of positive steps that fundraisers should take to make the best of the current economic slowdown.

You can watch Alan’s presentation, which lasted over an hour, in the following collection of highlights, from the introduction at the top, through to his concluding comments at the bottom.

www.thegoodagency.co.uk

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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