Coca Cola Enterprises Ltd (CCE) and the Roy Castle Lung Cancer Foundation have now sold over one million soft drinks through their vending partnership, raising funds for and awareness of the charity.
The partnership with CCE’s Northern regional office in Warrington was established in 2007. A donation is made to the charity for every soft drink dispensed from the vending machines with companies who participate in this fundraising initiative. The millionth can was purchased from the Queens Square, Liverpool branch of Yates wine bar.
The initiative is now being rolled out to any company who would like to participate, subject to a site survey from a CCE local representatives. All vending machines are clearly signposted with the charity information, and will receive a newsletter of all the work the charity is involved in.
Liz Legge, Corporate Fundraising Manager for The Roy Castle Lung Cancer Foundation, said the partnership had raised in the region of £35,000.
Steve Fearnley- Vending Manager for the north region for Coca Cola said: “Having our regional office based in Warrington and the charity head office based in Liverpool, it seemed a natural, local pairing for us, and very rewarding to work with a charity that touches so many people.”
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