Developing a cross-channel fundraising campaign

Howard Lake | 13 June 2011 | News

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• Digital

Presented by Beautiful World’s Rachel Beer at the Third Sector Digital Communications & Social Media Convention in London on 13 June 2011, together with Shormeh Omaboe from Centrepoint.

Rachel blogged: “With many still proclaiming that fundraising with social media is about building community and developing relationships, this campaign shows that social media can add real value to campaigns that are based in strong, traditional fundraising practice, where they can complement direct marketing techniques.”

• How small charities can apply the techniques of big campaigns (18 June 2011)
  
• New website design for Batten Disease Family Association (24 June 2011)
  
• Digital Fundraising Showcase 2: what we can learn from the commercial sector (21 July 2011)
  

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.