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Max Clifford: Why fundraising gets criticised in the media

Howard Lake | 10 June 2011 | News

Institute of Fundraising National Convention plenary speaker Max Clifford shares some thoughts on how a poor approach to media relations could eventually do a charity’s cause more harm than good.

 

 

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Editor’s note: the video previously embedded here (https://www.youtube.com/watch?v=CBK8ZCsMZGE) is no longer available.

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