Lucrative new £460 million opportunity for charities

The Card Shop can also provide all the tools required to promote itself and its charity through both online social media and printed communications. “With the permission of the card sender,” says Hartzel “We can insert a charity flyer in each card… an intelligent way to engage with someone new, who may become a supporter themselves.”

Other tools such as Incentive Sharing and the Customer Nurture Sequence can be managed for the participating charities and provide additional vital promotion at very little cost. “The technology we’ve built has been developed specifically to raise money and awareness for charities.” Hartzel states “It allows adding further donations in lieu of gifts to every card which gives charities on average £2 for every card sent.”

Dogs Trust, Cats Protection, Sightsavers, Bullying UK, Guide Dogs, Diabetes UK and Alzheimer’s Society are amongst the forward thinking charities who already have their own Charity Greetings Card Shops. Jacqui O’Beirne, Digital Marketing Manager at Dogs Trust (http://greetingcards.dogstrust.org.uk) says “Dogs Trust has found Charity Greetings to be an ideal companion to our other shopping offerings. Our supporters are already sending cards with some adding further donations. We were thrilled when our first sale came through only minutes after going live. The fact the cards are real and can be sent direct to the receiver is a real bonus for our supporters who prefer this.”

Periodically Charity Greetings invites new charities to open up a Card Shop for free.