Fundraising news, ideas and inspiration for professional charity fundraisers

Curating your charity's reputation with Storify

Curating your charity's reputation with Storify

‘Curating’ web content is one of the web phrases du jour. It’s an area that interests me because it reminds me of much that I learned from my Masters in Information Science in the early 1990s, out of which grew UK Fundraising. One of the trickier but fascinating tasks I had to undertake was to create and write a faceted classification of the Cambodian peace process.

Can you guess that I like information management, and probably don’t get invited to as many parties as you do?

Curating might once have had a rather fusty image, but it’s a popular notion now, viewed as a way of helping people navigate the onslaught of information. There are plenty of tech startups operating in this area, some of whom have attracted considerable funding.

Curating itself is a skill that we all carry out every day. We assess information, discard much, save some and classify it – whether on a PC or on bookshelves or on your desk. It’s an essential skill given the volume of content we all have to handle.

I do it all the time of course, as an online publisher. I find and assess information every day, some of which gets shared on UK Fundraising, some on Twitter, Facebook and LinkedIn. Much of that information I classify in some way, either in subject categories or with keyword tags.

I believe charities should focus on their curating skills to help them make the most of the swirl of content available. They can use this skill and the tools available to demonstrate their expertise on a particular issue, and to gather the best of relevant content from others, and to present it in one compelling and easy to use digest, or series of digests.

Here’s an example I’ve just put together on It’s a collection of positive feedback on UK Fundraising and our work.

I’ve used just tweets, but I could have added videos, web links, photos and other content.

Can you create a similar collection of feedback on the good work that you do? You might or your colleagues might spot these kind words about you, but why not curate them, gather them and display them for others to see just how much people value what you do?

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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