Christian Aid challenges public to live on £1 a day
Howard Lake | 7 April 2011 | News
The theme for this year’s Christian Aid Week next month is ‘Live Below the Line’. The charity is encouraging the public to live on just £1 a day for five days from 2 -5 May to help raise £500,000.
Live Below the Line is a new campaign run by the Global Poverty Project, and fronted by actor Hugh Jackman, which aims to recruit 5,000 people across the UK to take up the challenge of spending just £5 in 5 days on all their food and drink.
Christian Aid says that 1.4 billion people around the world live below the poverty line, surviving on just £1 a day to cover all their living expenses. The Global Poverty Project has joined forces with Christian Aid to raise money towards their work to end extreme poverty in the developing world.
Claire Aston of Christian Aid said: “Trying to Live Below the Line for Christian Aid will be a challenge, but that’s the point. Many people spend £2 on a cup of coffee without even thinking about it, but for 1.4 billion people across the developing world that money would have to cover all their living expenses for two days. Live Below the Line goes a small way to helping people in the UK understand what it would be like to live in extreme poverty.”
www.livebelowtheline.org.uk/christianaid
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.