Eggs for Soldiers to raise funds for Help for Heroes
Howard Lake | 6 April 2011 | News
Noble Foods, the UK’s biggest supplier of eggs and egg products, has joined up with Armed Forces charity, Help for Heroes, to launch a new eggs brand, Eggs for Soldiers. The free range eggs, launching initially with Tesco, went on sale this week and for every pack bought 15p will be donated to Help for Heroes charity.
As well as the humorous name ‘Eggs for Soldiers’, the pack is designed in military style, with a khaki background colour and bearing an egg and toast ‘soldiers’ resembling a medal on the front.
Steve Horton, spokesperson for Noble Foods, said: “We’re extremely proud to be working with Help for Heroes and we’re really excited about the new Eggs for Soldiers brand. We hope that people will see these packs and realise it’s so easy to support the brave men and women who, in joining the Armed Forces know that they may risk it all for our country.”
www.eggsforsoldiers.co.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.