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Doubling of male volunteers in BHF shops

The British Heart Foundation reports that the number of men volunteering to work in its shops has increased by 100% in three years. In 2008 one in six shop volunteers were male, and now it is one in three. The charity announced the change as it marked the launch of its largest volunteer recruitment drive to date, running throughout April.
The charity attributes the rise in male volunteers, which it has tracked from March 2008 to March 2011, partly to increased unemployment, and also to the expansion of its Furniture and Electrical Stores which it thinks some men might find more appealing.
According to figures from the Charity Retail Association from November 2010, 25% of men consider volunteering in a charity shop and of these, 22% would rather test electrical goods in comparison to only 6% of women, hence the attraction of the Furniture and Electrical Stores.
Women prefer the customer-facing roles; 72% said customer service was the skill they could most contribute compared to 49% of men. They also said they preferred roles such as window dressing (30%) and working in fashion (23%), which only 6% of men were interested in.
BHF Retail Director, Mike Lucas said: “Our volunteers are vital to the work of the BHF and we appreciate every minute people donate. We also hope to give something back; at a time of nationwide job cuts BHF Shops are encouraging both men and women to keep their foot on the career ladder and gain some excellent retail experience.”
The BHF has a network of 560 Shops and over 100 Furniture & Electrical Stores. Roles for men and women include window dressers, telephonists, stock collectors, sales assistants, warehouse assistants, books and music specialists and electrical function testers.