PFRA joins Twitter
Howard Lake | 30 March 2011 | News
The Public Fundraising Regulatory Association (PFRA) has begun communicating via Twitter. It aims to use the tool primarily to communicate its core business to members, such as meeting dates, impending diary deadlines and to disseminate information about face-to-face fundraising, such as sign up figures and DARS attrition results.
The self-regulatory body will also use it to attempt to engage with people who want to know more about how face-to-face is regulated, especially those who have alleged bad practice and might want to make a complaint. It does not however intend to engage simply with people who don’t like ‘chuggers’.
PFRA’s head of communications Ian MacQuillin said: “I’ve been monitoring chatter about F2F on social media platforms and there is a lot less than you’d think. Much of what there is misperception about what F2F entails – such as whether street fundraisers get commission.
“I don’t think Twitter is the right platform to start debating the rights and wrongs of face-to-face, especially with someone who might have Tweeted just to get something off their chest.”
www.twitter.com/thePFRA
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.