WWF-UK has appointed specialist affiliate marketing company affilinet to manage and run the charity’s UK online affiliate marketing programme. The campaign will use affilinet’s network of publishers over the next twelve months to promote WWF-UK and maximise digital fundraising opportunities.
Affilinet offers a wide range of affiliates across different media channels including content publishers and email. The agency will use targeted elements of this network to drive traffic to WWF’s website, in particular to specific landing pages supporting the charity’s ‘adopt an animal’ initiatives, and to increase donations. The campaign will also use search engine optimisation affiliates, which develop niche content sites such as adoptananimal.co.uk to drive additional traffic to the WWF site.
Affilinet operates in seven European countries and has over 1,600 affiliate programs on its network.
Shelley Haliburton, Senior Online Campaign Manager at WWF-UK, said: “Affiliate marketing forms an important part of our overall online fundraising activity as it has proved a great way to generate additional awareness and donations, supporting in particular our ‘adopt an animal’ products”.