Wootton George to implement Advance Housing's first legacy campaign
Howard Lake | 2 March 2011 | News
Wootton George Consulting, the strategy and fundraising consultancy, has been appointed by Oxfordshire-based registered social landlord Advance Housing and Support to develop a new legacy campaign in support of its work.
Although Advance receives occasional windfall legacies, until now it has not had a planned legacy campaign in place. It therefore asked Wootton George Consulting to design and implement a new legacy strategy.
Simon George, Director of Wootton George Consulting, said: “Our legacy work specialises in start-up campaigns and in revitalising existing promotions. Our 3P’s approach (People, Proposition and Promotional channels) ensures a logical framework and aims to integrate legacy fundraising into other activities as far as possible, in order to keep costs down.”
www.wgconsulting.co.uk/fundraising-services/legacy-fundraising
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.