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Pennies announces new commercial partners

Pennies announces new commercial partners
Alison Hutchinson
Alison Hutchinson

Microdonations service Pennies, “the electronic charity box”, is expanding the number of partners whose customers can top up their payments with a donation to charity.

New retailers

  • Adnams Cellar & Kitchen Stores – raising funds for Prostate Cancer UK
  • DFS – raising funds for Macmillan Cancer Support
  • Drake & Morgan – raising funds for Kids Company
  • Evans Cycles – raising funds for Special Olympics GB
  • Gieves & Hawkes – raising funds for QEST and Walking With The Wounded
  • Monarch Airlines – currently supporting a group of ten charities covering a range of causes.
  • The Fragrance Shop – raising funds for Rays of Sunshine

Increases at existing retailers

Some existing partners are reporting increased donations. For example, Domino’s Pizza has seen an 18% increase in donations now that Pennies is available with its mobile app, giving customers the opportunity to round up for charity both online and via their smartphones.

More charity shop partners

More than 20 charities have signed up with Pennies to collect donations from more than 180 of their own shops. This includes two new partners, CLIC Sargent and Tenovus.

Payment provider partnerships

Pennies already works with payment providers including Barclaycard, Ingenico and Verifone, but it has also extended its partnership with some, including CardSave and YESpay International, both of whom are soon to offer Pennies both online and in store.

Growth in microdonations

At its second anniversary event in London the Pennies Foundation announced that it had doubled the amount it raised for charity the previous year. So far consumers have topped up their payments with donations 3.5 million times, and Pennies is on target to have raised £1 million by the end of this month.

Pennies unveiled a new video featuring actor Robson Green explaining Pennies:


Chairman of NCVO Martyn Lewis, Minister for Civil Society Nick Hurd MP and TV presenter Fiona Phillips were amongst the speakers addressing the auditorium of senior retail and charity staff at at BAFTA.

Alison Hutchinson, CEO of The Pennies Foundation, said: “It has been inspiring to see how quickly millions of UK consumers have chosen to donate their electronic pennies, adding together to make a significant difference to so many UK charities. We’ve always known that the British public is generous and thanks to the many partners announcing their support for the Pennies movement today there will be even more opportunities to join in.”


Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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