DMS promotes Meningitis Trust's Big Dunkathon
Howard Lake | 24 February 2011 | News
Direct marketing agency DMS has been selected to design and implement the Big Dunkathon Coffee Break campaign for Meningitis Trust’s ‘Coffee Break’ initiative to increase participants and improve income for the charity.
The Dunkathon will take place on 4 March, offering people the opportunity to come together and “indulge in the Great British tradition of biscuit-dunking”.
DMS is responsible for the event’s banner ads, the cold and warm email campaign, press adverts, YouTube videos and the direct mail recruitment and event pack. Each strand of the campaign ties into the theme of biscuits and fundraising, with video content of dunking participants, biscuit-based quizzes, competitions, biscuit bunting and hats.
The Trust’s ‘Coffee Break’ has raised over £1.2 million over the past 16 years. This year it has reinvented the initiative with the introduction of a new ingredient, the biscuit.
www.dmsagency.co.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.