Annot8 offers charities slice of online advertising revenue
Howard Lake | 3 February 2011 | News
New online advertising platform annot8 is helping charities generate a share of income from their supporters’ web activities. Users browse the web with the annot8 plug-in installed, which shows adverts and content relevant to the page they are viewing. If the user clicks on an advert, the company shares its revenue with them at the rate of 1p per click. Four charities are currently listed for participants to support.
Annot8 point out that online advertising is growing rapidly with £38 billion spent last year.
Steve Weston, founder of annot8, explained how the company’s model was different to other online advertisers. He said: “We offer flat rate cost per click (removing expensive bidding wars on popular keyword phrases), we have a “create once, display on any relevant website” approach (our adverts appear consistently on any relevant website in the world) and we share our revenue with everyone who uses annot8”.
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He added “we share up to 55% of our revenues”. He said that charities with a supporter base of between 500 and 1000 using annot8 on a daily basis could expect to earn between £5,000 and £220,000 per year”.
http://annot8.net/charity
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.