The Guide to Major Trusts 2025-26. DSC (Directory of Social Change)

Fundraising direct/database marketing by Griet Verhaert & Dirk Van den Poel

Howard Lake

Howard Lake | 12 January 2011 | News

Dr Griet Verhaert and Professor Dirk Van den Poel at the University of Ghent, Belgium, present a summary of findings on the role of database marketing in improving direct mail fundraising.
 

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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