Santander aims to raise £450,000 for Alzheimer's Society
Howard Lake | 17 December 2010 | News
Santander staff across the UK are planing to raise £450,000 for Alzheimer’s Society to help people with dementia and their carers. The funds raised by the bank will go towards Alzheimer’s Society’s online forum, ‘Talking Point’, which provides advice, information and support for anyone affected by dementia.
Santander will mark the launch of this partnership in the New Year with a ‘Go Retro’ day, where staff will be able to dust off their flares or platform shoes and dress up for a donation. Alzheimer’s Society pin badges will also be available in all Santander branches for customers to buy from February.
Other fundraising initiatives in 2011 will include a sponsored abseil in Liverpool and Milton Keynes, the Pedometer Challenge in which staff will be sponsored to walk great distances, as well as an overseas challenge to climb Mount Kilimanjaro.
Sheralee Morris, Santander Community Relations Manager said: “This year more staff than ever voted for the charity they wanted to support in 2011 and Alzheimer’s Society was a clear winner”.
www.alzheimers.org.uk
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.