NSPCC benefits from spontaneous Facebook cartoon campaign
Howard Lake | 13 December 2010 | News
A spontaneous campaign last week on Facebook has resulted in the NSPCC gaining 50,000 new Facebook supporters and around £100,000 in donations in just 48 hours. The number of visitors to the children’s charity’s website also increased by 500% as a result.
The NSPCC did not initiative the campaign and is not sure quite who started it. The campaign urged people to change their Facebook profiles to a favourite cartoon character as a sign they were in favour of ending violence against children. Very quickly, many also added messages of support for the NSPCC, some pledging to double amounts of money being raised.
The campaign spread worldwide in the run-up to 6 December, and resulted in:
· The NSPCC’s Facebook supporter numbers increasing from 65,000 to 115,000.
· Over 200,000 visits to the charity’s website.
· Total donations of £100,000.
· Thousands of people donating on JustGiving pages in support of the NSPCC.
· One supporter pledging to double £10,000 raised.
· Media and online enquiries and coverage from across the world.
Paul Amadi, NSPCC director of fundraising, said: “The speed, scale and impact of the campaign has been quite astonishing – an avalanche of support and donations from people across the world. Social networking campaigns can have amazing reach and while the NSPCC was not behind this particular activity, we have been able to attract many new supporters which will help us in our work to end cruelty to children in the UK.”
www.nspcc.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.