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Poppy Appeal launches with focus on 'Afghan generation' of troops

Poppy Appeal launches with focus on 'Afghan generation' of troops

The Royal British Legion today launched its 90th annual Poppy appeal, with an emphasis on its support for the wounded and bereaved of the British Armed Forces serving in Afghanistan.

The appeal was launched at Colchester Garrison in Essex with a private concert by The Saturdays exclusively for the families and personnel of 16 Air Assault Brigade, which is currently on serving in Afghanistan.

Rochelle Wiseman, one of the Essex-born members of the group, said: “It’s humbling to be asked to help launch this year’s Poppy Appeal. We will do anything we can do to support the Poppy Appeal and our brave Armed Forces and their families”.

Last year’s appeal raised a record £35 million, and this year’s target is £36 million.

The Legion spends more than £1.4 million a week in its work helping 160,000 members of the ‘Armed Forces Family’ each year.

Russell Thompson, the Legion’s Director of National and Fundraising, said: “We call on the nation to give generously and to wear their poppies with pride”.

The Saturdays’ concert was preceded by a display of wingsuit flight by Jump 4 Heroes, The Royal British Legion’s Extreme Human Flight Team. Team Captain Major Alastair Macartney said: “As serving soldiers, we know all too well how important the Poppy Appeal is for the support of today’s Armed Forces and we are very proud to be part of it.”

Colchester Garrison will be the location of one of four Personnel Recovery Centres that the Legion will be operating in partnership with the British Army.

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Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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