WaterAid “Diarrhoea” TV ad by Kitcatt Nohr Alexander Shaw
Howard Lake | 15 September 2010 | Blogs
Jeff Brooks at Future Fundraising Now criticised this video in Stupid ad agency gives fundraising the runs.
I think there is a role for this kind of TV ad, so disagree with his criticism on the ad’s style. But I do agree that there should be some kind of contact details or response device at the end.
Did the charity and agency assume that people would search online for ‘wateraid’ in response, or have the agency published a slightly different version of the ad that aired, without contact details?
[youtube height=”450″ width=”800″]http://youtu.be/5dNFmBCogeA[/youtube]
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.