UNICEF – Put It Right
Howard Lake | 5 August 2010 | News
Put it right is a five year initiative by UNICEF UK to inspire action to protect the rights of children everywhere. As part of the video Radiohead contributed their track “Videotape”.
This film is a glimpse into the lives of children around the world who are missing out on these basic rights – the right to an education, to a childhood, to be healthy, to be treated fairly and to be heard. This is wrong.
The five and a half minute video ends simply with UNICEF’s logo and the question ‘Is this right?’.
On YouTube, UNICEF lists a number of different ways to take action e.g. share it on Facebook, via Twitter, find out more, donate to the campaign etc.
www.unicef.org.uk/putitright
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.