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Getting Bloggers to help tell your fundraising and campaigning stories

Following the tweets from the Institute of Fundraising’s National Convention this week has reminded me just how fast the world of digital communications is moving.  There are still lots of sessions on using social media to support fundraising and campaigning as well as interest in specific areas like crowdfunding and using blogs and bloggers.

This reminded me of an article in Third Sector I’d seen in February which shared the story of how some charities are engaging bloggers as part of their media campaigns.  The author, Helen Barrett, illustrated the different approaches being tried by larger charities such as Cancer Research UK and Action Aid (use a third party agency to help engage bloggers on a charity’s behalf) and Amnesty International UK (who prefer to keep communications with supporters in-house and try to embed the social media approach internally).

I found the examples interesting but the learnings are even more powerful if added to the outputs from the Convention above:

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