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New business aims to raise €5 million for charity

New business aims to raise €5 million for charity

A new social enterprise providing Internet security for children online hopes to raise €5 million for children’s charities over the first five years of its operation, according to a report in the Irish Times.

Reassureme.com also hopes that after 2015 it will raise €2 million annually for charity.

Twelve Irish charities including Barnados, Crumlin Children’s Hospital Medical and Research Foundation, Enable and The Jack Jill Foundation are set to benefit from the new business.

The site uses “internationally recognised software” to provide its service. The Parental Supervision software costs €49, while the complete Home PC Safety and Internet Security version is priced at €79.

Reassureme’s founding director David Girvan says they only need 13% of the market after five years to reach their target. He added that only 7% of computer users in Ireland currently had some form of parental control software. “In parenting we set boundaries, but most parents can’t do that online because they think it’s too complicated,” he said.

Parents can also check reports of each child’s online activity and also change the control settings from their work computer.

www.reassureme.com

Paul Artherton has a BA (Hons) Degree from Queen’s University and a MA Degree in Journalism from Pennsylvania State University. He has worked in PR and fundraising for over 27 years. Previously assistant director for fundraising and public relations at the Simon Community Northern Ireland for seven years, for the last 17 years he has run his own fundraising consultancy business specialising in fundraising, sponsorship, public relations and recruitment. His clients have included charities, private sector and public bodies. Examples include the Ulster Cancer Foundation, Simon Communities of Ireland, NI Hospice, North and West Belfast Health and Social Services Trust, Aiken Promotions, the Industrial Development Board and the Ulster Museum. He has lectured on voluntary sector management at Queens University Belfast Institute for Continuing Education. Since 2010 Paul has been a lay member of the NI Charity Tribunal.

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