Hug a Chugger on 18 June – and every day
Howard Lake | 12 June 2010 | Blogs
Hug a Chugger is an idea “created to test and inspire creative people to invent their own flash mob type of ground actions to help their favourite causes- and local charity workers”.
The initiative has been set up by “the Conspiracy for Good” to “spotlight the good work these people [face-to-face fundraisers] do.” It was first tested on the streets of central London a couple of weeks ago with a group of volunteers and friends wearing ‘Hug a Chugger’ t-shirts “to raise attention to the fundraisers on location”. Various t-shirt slogans were used, created by local artists and students. There were “hug a chugger”, “I’m with good”, and “Don’t say sorry to the chugger, say yes”.
The action supported a face-to-face fundraising campaign for Amnesty International UK.
The volunteers were so pleased with the feedback that they will be running another ‘Hug a Chugger’ “ground action” on 18 June. Supporters of face-to-face fundraisers are invited to join them at Leicester Square at 2pm on Friday 18 June where t-shirts will be handed out.
You’ll be able to buy one of these t-shirts from 25 June at www.culturelabel.com, with the proceeds going to “a good cause.”
We can’t make it, but if anyone joins in, do let us know how it goes.
www.conspiracyforgood.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.