Starbucks and Walker Books support National Literacy Trust campaign with free books
Howard Lake | 1 June 2010 | News
To celebrate the launch of the National Literacy Trust’s new Tell Me a Story campaign, Starbucks is giving its Starbucks Card customers the opportunity to win one of ten prizes of a £1000 book hamper for their local primary school, and a £150 book voucher for their family every time they use their pre-pay card in a Starbucks store between the 1 and 7 June.*
Additionally, as an added treat, regular Starbucks customers across the UK will also have the opportunity to take home one of two exclusive mini books from Walker Books.
The Tell Me a Story campaign aims to raise awareness that every child has the right to share stories and to develop the skills they need for their future. To launch the campaign, the National Literacy Trust has teamed up with National Family Week and they are calling on everyone to spend 10 minutes reading with the children in their life during Family Week Story Time on 2 June. In 2010, the National Literacy Trust is aiming to raise £500,000 to support the literacy of children in disadvantaged communities.
Starbucks has worked in partnership with the National Literacy Trust since 2001 with the aim of making a difference to children’s lives, and the book hampers will help encourage children to read for pleasure at schools up and down the country.
Director of the National Literacy Trust Jonathan Douglas says:
“Our research shows that children who live in a home that encourages reading and is filled with books are more likely to have above average reading levels. So that’s why we have teamed up with Starbucks and Walker Books to call on everyone to support our Tell Me a Story campaign by pledging to share a story for 10 minutes with the children in their life this National Family Week.
“Starbucks has worked with us for many years to support the literacy of children in disadvantaged communities. By donating £10,000 worth of book hampers to primary schools, Starbucks is helping to get books into the hands of children across the UK. We hope that customers will enjoy the mini books from Walker Books and be inspired to support our campaign.”
Amanda Royston, Head of Marketing at Starbucks UK & Ireland, says:
“A big part of what we do as a company is to support the communities we’re a part of, and this includes promoting the value of reading from a young age. We’re immensely proud to be supporting the National Literacy Trust’s Tell Me a Story campaign with the gift of books for our customers who in turn can help make a difference to children in their communities.”
Jane Harris, Sales Director at Walker Books says:
“As long-term supporters of the National Literacy Trust and Starbucks, we are thrilled to be part of the Tell Me a Story campaign. Both of the stories chosen represent some of the best writing talent around. With Lucy Cousin’s bestselling preschool character Maisy, and the multi-award winning young adult author Patrick Ness there’s something here for both toddlers and adults.
“2010 sees Walker celebrating 30 years of publishing the best children’s books, and we’re delighted to include the Tell Me a Story campaign in our year-long celebration of the power and crucial importance of reading.”
The book extracts Starbucks customers can enjoy are:
· For younger children – Maisy Makes Gingerbread by Lucy Cousins – Maisy mouse is one of the best-loved children’s book characters of all-time. Join Maisy in her kitchen as she makes gingerbread for tea. For age 3+
· For older teens and adults, Monsters of Men by Patrick Ness – the final thrilling instalment in the award-winning Chaos Walking trilogy is a powerful novel about power, survival and the devastating realities of war. For age 14+
To find out more and get involved with the National Literacy Trust’s Tell Me a Story campaign visit www.literacytrust.org.uk/tellmeastory
Ends
*Every time a registered Starbucks Card holder uses their pre-pay card in any participating Starbucks store between the 1 – 7 June they will automatically be entered into a prize draw to be in with the chance of winning one of ten prizes of a book voucher worth £150 for themselves and their family, plus one of ten £1000 book hampers to donate to a primary school of their choice. The exclusive Walker Books mini books will be offered to regular customers in Starbucks stores across the UK between 31 May – 6 June 2010.
For further information about the Tell Me a Story campaign or to arrange an interview with National Literacy Trust Director Jonathan Douglas, please contact Anna Lindsay, National Literacy Trust Public Relations Officer on 0207 820 6256 or an**********@***************rg.uk
For more information about Starbucks please contact Starbucks UK press office on 020 8834 5164 or uk***********@*******ks.com
For more information about Walker Books and the titles please contact the Walker Books Press Office on 0207 396 2960 or email ru**********@*******co.uk
1. About the promotion
Every time a registered Starbucks Card holder uses their pre-pay card in any participating Starbucks store, between the 1 – 7 June 2010, they will automatically be entered into a prize draw to be in with the chance of winning one of ten prizes of a book voucher worth £150 for themselves and their family, plus one of ten £1000 book hampers to donate to a primary school of their choice. The exclusive Walker Books mini books will be offered to regular customers in Starbucks stores across the UK between 31 May – 6 June 2010.
2. About the Tell Me A Story campaign
The aim of the National Literacy Trust’s Tell Me A Story campaign is to raise awareness that every child has the right to share stories and develop the skills they need for their future.
In 2010 we hope to raise £500,000 to support children in disadvantaged communities. Together we can boost life chances for every child.
To find out how you can take action today, please visit www.literacytrust.org.uk/tellmeastory
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3. About the National Literacy Trust
The National Literacy Trust is an independent charity that transforms lives through literacy. We believe that society will only be fair when everyone has the literacy skills they need to communicate, to fulfil their potential and to contribute more to society. We campaign to improve public understanding of the vital importance of literacy, as well as delivering projects and working in partnership to reach those most in need of support.
To help us transform lives through literacy, you can make a donation. To find out how visit http://www.literacytrust.org.uk/About/donate.html
National Literacy Trust is a registered charity no. 1116260, and a company limited by guarantee, no. 5836486. Registered in England and Wales. Registered address: 68 South Lambeth Road, London SW8 1RL. Tel: 020 7587 1842.
4. About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.co.uk
5. About Walker Books
Walker Books is the world’s leading independent publisher of children’s books and is part of a vibrant international group that includes Candlewick Press in America, and Walker Books Australia. Founded in 1980 Walker now publishes over 300 books a year across all genres, while remaining true to its original ethos: the pursuit of excellence. Walker Books is home to many award-winning authors and illustrators including Anthony Horowitz, Helen Oxenbury, Michael Mopurgo, John Burningham, Allan Ahlberg and Michael Rosen. Further information can be found at www.walker.co.uk.
6. About National Family Week
The second ever National Family Week takes place between 31 May and 6 June and will see over 5000 events take place across the country including 16 large-scale headline events, as well as competitions and a ‘family value’ campaign offering special discounts and savings from a multitude of family brands. See www.nationalfamilyweek.co.uk
Anna Lindsay
Public Relations Officer
National Literacy Trust
Email: an**********@***************rg.uk
Direct line: 020 7820 6256
Web: www.literacytrust.org.uk
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.