The money was raised by a mix of in-store employee fundraising, British Red Cross volunteer collections for the DEC appeal, a large corporate donation, and a Tesco Clubcard promotion. The Clubcard scheme allowed shoppers to donate their Clubcard vouchers to the appeal, generating an additional £10,000 for the British Red Cross Haiti earthquake operation. Tesco say that this is the first time that a UK retailer has used their customer reward scheme to fundraise for a major disaster.
Money raised for Haiti is part of the wider British Red Cross and Tesco Emergency Response partnership, launched in January 2009, which provides holistic support to Red Cross emergency response at a local, national and global level by mobilising Tesco’s entire business. In just over one year the partnership has already raised £672,000 to support people affected by disasters in ten international countries and three UK communities. Tesco stores have also provided vital supplies for two UK emergencies during the Cockermouth floods and the UK-wide snow in this year’s winter.
Tesco and the British Red Cross have been working together for over ten years with over £4.6 million donated to Red Cross and DEC emergency appeals.
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