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Aveda UK walks for WaterAid

Aveda UK walks for WaterAid

Aveda, the botanical haircare and skincare company, kicked off its UK Earth Month 2010 campaign with a 5 mile walk to raise funds for international charity WaterAid at Regent’s Park, London, on April 19th 2010.

Aveda devotee Margherita Taylor (Classic and Capital FM DJ) was one of many walkers who donated their time for the walk in Regent’s Park, one of a series of sponsored walks being organised by Aveda employees across the UK as part of the company’s Walk for Water initiative.

The five miles walked for Aveda’s Walk for Water campaign reflects the distance that women in developing countries have to walk to get water each day. Money raised will support WaterAid’s projects in Nepal and Ethiopia, where the charity is working to provide clean water, sanitation and hygiene education for people living in poverty.

Vincenzo Minore, General Manager, Aveda UK and Scandinavia says: “This year, Aveda is proud to be supporting WaterAid. WaterAid is an international charity working to transform lives by improving access to safe water, hygiene and sanitation in some of the world’s poorest communities.”

Holly Wilkinson, Account Manager at WaterAid, says: “We’re delighted that Aveda are supporting WaterAid through the Walk for Water campaign during this year’s Earth Month. The money raised will help us make a huge difference to the lives of some of the poorest people in Ethiopia and Nepal – enabling them gain access to the basic needs of safe water and sanitation.

“The sponsored walks also offer the chance to reflect on the long walks faced by women and children in the developing world just to collect water each day.”

Additional funds will also be raised via a host of other activities, including many more regional walks that will take place in and around the UK. Further details of these can be found on

Other activities include:

– In-store such as dry-cuts and massage ritual treatments

– Swap shops, cake sales and face painting in salons

– Earth Month Auction

– Blue top and jeans days at the Estee Lauder and Aveda offices


For more information about WaterAid or photos from the walk, please contact or call +44(0)20 7793 4524

For more information on Aveda Walk for Water/Earth Month, samples or images please contact the Aveda Press Office:

Jay Squier: 0870 428 6355 /

Cemo Imamzade: 0870 428 6364 /

Notes to Editor:

WaterAid’s vision is of a world where everyone has access to safe water and sanitation. Our mission is to transform lives by improving access to safe water, hygiene and sanitation in the world’s poorest communities. We work with partners and influence decision-makers to maximise our impact.

* At least 4000 children die every day as a result of diseases caused by unclean water and poor sanitation.

* 884 million people in the world do not have access to safe water. This is roughly one in eight of the world’s population.

* 2.5 billion people in the world do not have access to adequate sanitation, this is almost two fifths of the world’s population.

* Just £15 can enable one person to access safe water, improved hygiene and sanitation.

Rachel Pilkington
Media Officer
0207 793 4524


Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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