Sightsavers' alternative gift catalogue wins business award
Howard Lake | 20 April 2010 | News
International development charity Sightsavers has won an award in the Charity/Good Cause-Related category at this year’s ECMOD Awards for Business Excellence.
The awards, presented last week by Sky News anchor Dermot Murnaghan, recognise innovation and flair in the catalogue and multi-channel sector. Sightsavers was awarded for the creativity and fundraising effectiveness of its Gift of Sight Christmas catalogue.
The catalogue offers a range of gifts which raise funds to support the charity’s projects in eye care, education and the rehabilitation of people who are blind and visually impaired in developing countries.
“At a time when the recession was having an impact on charity income, the catalogue delivered a significant increase in sales compared to the previous year,” said Sightsavers’ Marketing & Innovations Executive Helen Slater.
www.sightsavers.org
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.