C4 Dispatches to cover fundraising at London Marathon
Howard Lake | 8 April 2010 | News
Channel 4’s Dispatches tomorrow evening will report on the London Marathon and in particular how much money it generates, how much it costs to stage, and how it is used by charities to fundraise.
Journalist Ben Laurance interviews charities to find out how much they pay to take part in the event and the competition amongst charities to gain places. He also talks to charities who do not get a chance to benefit from the UK’s largest fundraising event and “the biggest one-day fundraising event in the world”.
Dispatches: Tracing the Marathon’s Millions will be broadcast tomorrow, Friday 9 April 2010, at 20.00 on Channel 4. It will be repeated on Friday 16 April on Channel 4 at 03.55.
The 2010 Virgin London Marathon takes place on 25 April. In 2009, 36,000 participants raised £47 million for charities.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.