The Printers’ Charitable Corporation (PCC) rebrands as The Printing Charity
Howard Lake | 24 March 2010 | News
The Printers’ Charitable Corporation, the leading national charity for the UK printing and publishing industries, announces it has rebranded as The Printing Charity.
The charity’s rebrand was launched on 23 March at an event for the printing and publishing industries hosted by the charity’s President, Michael Johnson, at 11 Downing Street, by kind permission of the Rt. Hon. Alistair Darling MP, Chancellor of the Exchequer.
The new name reflects the charity’s desire to appeal to a wider group of people and their dependents in today’s printing, publishing, graphic arts and allied trades, but without losing its relevance to those in traditional printing and publishing.
Michael Johnson, the charity’s President, says: “We know it’s a very difficult time for many in the sectors we support and the rebranding is key to our strategic objective of ensuring more people benefit from our services. The word ‘printing’ in our new name is not only more inclusive, but also builds on our heritage of supporting people in printing and the allied trades since 1827.”
The new logo, designed by Eastbourne-based Manor Creative, incorporates the four CMYK printing blocks used in the colour printing process. Each of the printing blocks represents one of the charity’s four key services: Homes, Helps, Links and Futures.
Adds Stephen Gilbert, the charity’s Chief Executive: “We believe the new working name and logo is critical to our continued relevance to the people the charity was set up to help.”
The rebranding is the result of a major review the charity undertook as part of its drive to raise its profile and increase the number of people it supports financially. The review included a Knowledge Transfer Partnership (KTP) with City University’s Cass Business School, which assessed the charity’s service delivery to those who work or have worked in an industry that is continuing to undergo significant change.
To find out more, see www.theprintingcharity.org.uk
ends
For further information, please contact Stephen Gilbert, Chief Executive, The Printing Charity, T: 01293 542 820, E:
st*****@th****************.uk
For media enquiries, please contact Jane Allardice, Manor Creative, T: 01323 514 424 or 07778 521 853, E:
ja********@ma***********.com
Notes to Editors:
1. Set up in 1827, The Printing Charity (also known as the Printers’ Charitable Corporation) is the leading national charity providing financial support for people who work or have worked in printing, publishing, graphic arts and the allied trades. This support also extends to dependent family members.
2. The charity owns and runs Butlin House Care Home and Beaverbrook Court in Bletchley, as well as Southwood Court in Basildon.
3. To find out more about The Printing Charity and its work, see www.theprintingcharity.org.uk
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.