Pathways to housing: video and SMS
Howard Lake | 22 March 2010 | News
Open air video and SMS are combined by this New York nonprofit to highlight homelessness and give passers-by an opportunity to get involved and do something, including make a donation. Note how the video changes to show what donations can achieve.
Marcelo Iniarra, writing on his blog, said of this video: “This is a great example of social trysumerism – getting supporters involved in an organization before proposing a financial relationship”.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.