Bmycharity to merge with Help for Heroes
Howard Lake | 16 March 2010 | News
Online fundraising service Bmycharity, which last week announced it was to close, has today announced that it will continue by merging with services charity Help for Heroes. In a blog post, founder Ben Brabyn said that the new service would be rebranded and renamed Bmyhero.
He assured those charities using the service that “Bmycharity and H4H [Help for Heroes] will honour the terms of existing Bmycharity contracts” and that both parties were committed to Bmycharity’s focus on commission-free online fundraising.
Bmycharity originally announced that it was to close following its failure to secure investment to help it expand further.
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Brabyn, a former Royal Marine, told UK Fundraising that the partnership with the services charity was “a very elegant solution”. Help for Heroes’ technology resources, its public reputation, and its “fantastic corporate supporter relationships” meant that the combination would help the service expand and help charities even more.
In practice, Bmyhero will be owned by Help for Heroes Trading Co Ltd, the wholly owned trading subsidiary of Help for Heroes, the charity. The profits from Help for Heroes Trading are used to cover all the administrative costs of both the charity and the trading company.
Brabyn added: “H4H’s trading company and technology partners will invest in developing the service to remain at the cutting edge of online fundraising innovation”.
Help for Heroes Chief Executive Bryn Parry said: “At H4H, we do everything we can to ensure that every penny we receive goes to the cause and so we want to be sure that Bmycharity can continue to offer their free service to the charity sector”.
- Bmycharity launches open events on four continents (17 November 2008)
- Bmycharity passes £10m mark in online donations (23 November 2006)
- Bmycharity introduces zero per cent commission on online fundraising (1 October 2009)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.