Development charity Practical Action has selected direct-to-digital marketing agency TDA to create and implement a programme to broaden its audience, recruit new supporters during 2010, and test new approaches to fundraising.
The charity has to date appealed mainly to well-educated professionals aged 50+, often with an interest in science or engineering. The acquisition programme will attempt to appeal to and engage with similar people but on a larger scale. Campaign activity is likely to involve both offline and digital activity.
Stephen Harvey, Head of Fundraising at Practical Action, said: “We are currently implementing over 100 projects worldwide, and to continue extending our support to more communities we need to secure regular funding from a wider donor base. TDA demonstrated excellent vision and set the scene for recruiting long-term supporters.”
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