Ballygowan water to raise money for cancer
Howard Lake | 16 February 2010 | News
Ballygowan water has unveiled a campaign to raise funds for breast cancer awareness on the island of Ireland.
The target is to raise €250,000 for the charities between now and October, and the possibility of keeping the pink bottles as a permanent option is under consideration.
Supporting the Marie Keating Foundation in the Republic and its campaign partner in Northern Ireland, Action Cancer, the Ballygowan ‘Be Part of It’ campaign also hopes to promote the importance of early detection in saving lives.
The campaign will be marketed under ‘Ballygowan Pink’ and presented in a pink bottle. Every bottle of Ballygowan Pink sold will benefit the campaign.
During this time, pink Ballygowan bottles in aid of the Marie Keating Foundation will be sold alongside the established blue (still) and green (sparkling) bottles, wherever Ballygowan is sold. These will be promoted on TV, radio, press, posters, bus shelters and online.
Ballygowan says it picked the breast cancer charity because of its brand’s own association with health and wellness and because women are its best supporters.
www.ballygowan.ie
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.