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Ryanair charity calendar 'hottest yet'

Ryanair charity calendar 'hottest yet'

Ryanair’s annual charity has again received criticism for its content which the company has described ‘as the hottest yet.’

The 2010 calendar – which includes two Irish Ryanair employees – features scantily clad women.

The National Women’s Council of has hit out at the Ryanair calendar and said the company had a “serious lack of imagination.”

However, Ryanair is accusing the council of being clueless about how young women empower themselves.

A children’s charity is set to receive €110,000 (£99,000) after being selected as the beneficiary of the 2010 calender. Kids, which helps disabled children, was chosen from 200 charity applicants. It is the first UK charity to be selected by the no-frills airline.

The charity, whose income for 2008/09 was £7.1m, will use the money to provide more short breaks for disabled children and their carers.

Kevin Williams, chief executive of Kids, said the charity was satisfied that both the calendar and Ryanair were reputable. He said that, contrary to some reports last year, Ryanair staff were not forced to take part.

“It’s great when a bit of fun can serve such a serious purpose,” said Williams.

Eight hundred of Ryanair’s 4,000 cabin crew applied to pose for the 2010 calendar. A

Homelessness organisation Dublin Simon Community and respite care charity Angels Quest have previously benefited from sales of the calendar.

Paul Artherton has a BA (Hons) Degree from Queen’s University and a MA Degree in Journalism from Pennsylvania State University. He has worked in PR and fundraising for over 27 years. Previously assistant director for fundraising and public relations at the Simon Community Northern Ireland for seven years, for the last 17 years he has run his own fundraising consultancy business specialising in fundraising, sponsorship, public relations and recruitment. His clients have included charities, private sector and public bodies. Examples include the Ulster Cancer Foundation, Simon Communities of Ireland, NI Hospice, North and West Belfast Health and Social Services Trust, Aiken Promotions, the Industrial Development Board and the Ulster Museum. He has lectured on voluntary sector management at Queens University Belfast Institute for Continuing Education. Since 2010 Paul has been a lay member of the NI Charity Tribunal.

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