Rank Group plc begins its first cross-brand charity of the year partnership
Howard Lake | 12 February 2010 | News
The Rank Group Plc has chosen Marie Curie Cancer Care as its first cross-brand charity of the year partner. The company, which owns Mecca Bingo, meccabingo.com, Blue Square, G Casinos, and Rank Interactive, has set a fundraising target of £200,000 for the year.
More than 8,000 staff at Rank’s support offices, 103 Mecca Bingo clubs, and 10 G Casinos across the UK will be taking part in the campaign.
They will be holding events and volunteering as collectors for Marie Curie Cancer Care’s Great Daffodil Appeal in March, and taking part in the charity’s Blooming Great Tea Party campaign in June and July, as well organising their own challenges.
Ian Burke, Chief Executive of the Rank Group, said: “Our employees and customers have set a great example through the work they have undertaken with Whizz-Kidz in 2008/9 and I have every confidence that we will exceed our 2010 fundraising target for Marie Curie.”
www.mariecurie.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.