Online donations double at commission-free Bmycharity
Howard Lake | 9 December 2009 | News
Charitable donations through online giving service Bmycharity last month were twice as much as they were in November 2008. Donations in November 2009 were over £546,000, up from £274,000 in the same month last year.
Average donation values have also increased from £54.24 to £59.26 in the same periods.
Bmycharity introduced its commission free service in October 2009 with the stated aim of saving charities more than £11 million in commission charges in 2010. Founder Ben Brabyn attributes this doubling of donations to its stance on not charging commission and its “Free my charity” campaign.
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Ben Brabyn, Managing director of Bmycharity, reported that, since changing its business model, the service had attracted “scores of new charities” with “hundreds more looking to join up”.
“The reaction we’ve had since switching to commission free donations has been fantastic”, said Brabyn. “In a tough economic environment people raising money for good causes know that every penny counts. That means not wasting money by fundraising through sites that charge up to five percent commission on charitable donations. These numbers confirm that people want a new commission free approach.”
Virginia Prifti, Founder of Lawrence’s Roundabout Well Appeal, explained why the charity used Bmycharity: “It is galling that some high profile sites skim a commission from our hard won donations. Every pound we give in commission is a pound that we have to go out and raise all over again. Signing up with Bmycharity was really a no-brainer.”
www.bmycharity.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.