Fundraising news, ideas and inspiration for professional charity fundraisers

PDSA's retail Gift Aid programme raises £1m in two years

PDSA's retail Gift Aid programme raises £1m in two years

Veterinary charity PDSA has generated £1 million in additional income after it introduced a scheme to attract on qualifying donated goods.

Since 2007, over 70,000 people have signed Gift Aid declarations when donating their unwanted clothes, books and home furnishings to PDSA shops.

PDSA shop, Long Wyre Street, Colchester
Photo: PDSA shop, Long Wyre Street, Colchester, by Howard Lake on Flickr.com

Donors can also register for Gift Aid online for items collected by the charity’s van drivers.

PDSA expects to raise £400,000 in Gift Aid on donated items in the next year.

www.pdsa.org/giftaidretail

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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