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Gift Aid on donated items raised £4.5m for Sue Ryder in 2014

Gift Aid on donated items raised £4.5m for Sue Ryder in 2014

Sue Ryder’s early use of extending  to the value of donated clothing and household items generated £4.5 million for the charity in 2014, a record to date, and a 20% increase on the previous year’s record amount.

This now brings the total additional income generated through its retail Gift Aid scheme to £16.5 million.

Launched in 2006

The scheme, which has over 900,000 registered Gift Aid donors, was launched at Sue Ryder in 2006. Since then the scheme has been adopted by many other charities in the UK that have operations, and has helped them generate millions of pounds of income.

Until Sue Ryder staff and their technology partner Eproductive worked out a way to apply Gift Aid to donated goods ie. non-monetary gifts, and one that met with approval, Gift Aid was restricted to financial donations.

Eproductive spotted an opportunity to create an easily traceable audit trail and created the EpR Gift Aid system, which was trialled through Sue Ryder shops.

How it works

If someone wants to become a Gift Aid donor, the donor has to be a UK tax payer, and the donated items have to belong to the donor. The donor has to complete a donor declaration form for the charity to claim the Gift Aid. For example a dress donated to Sue Ryder is sold for £5 and then the charity claims back a further £1.25, making the total donation to the charity £6.25.

Keren Caird, Retail Business Development Gift Aid Manager at Sue Ryder said:

“Recently we updated the scheme to email donors to notify them of the sales value of their items. This has been really warmly received and gives us an additional saving in postage and printing costs, which means more money can go directly to supplying our incredible hospice and neurological care.”

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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