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Over a million donors sign up for Gift Aid on donated goods

Over a million donors sign up for Gift Aid on donated goods

More than one million donors have signed up to help charity shops reclaim the Gift Aid on the sale of their donated goods, according to charity retail management system supplier Eproductive. Just 0.1% asked for their money back when notified of the amount raised.

Eproductive’s Internet-based EpR system enables Gift Aid reclaims on the sale of donated goods by storing and recording donors’ details so that they can be informed of the amount raised once the goods have been sold. Donors must be given the opportunity to keep their money.

The tool is in use in over 2,100 shops run by Sue Ryder Care, Barnardo’s, Help The Aged and British Heart Foundation. It is recording over £3.2 million of sales qualifying for Gift Aid each month. Sue Ryder Care is entering its fourth year of collecting Gift Aid in this way and is expecting a 35% conversion to Gift Aid this year, generating more than £2 million additional revenue for the charity.

Eproductive report that, of 79,000 donors who were sent letters during a 12-week period detailing the value of their donations, just just 70 (0.1%) asked for their money back.

Chris Cowls, CEO of Eproductive, said: “Our system simplifies the process for them, meaning that charity staff can easily collect the essential data on how much Gift Aid they can claim and from whom. Charity chains of all sizes can benefit from this opportunity, and we are currently working with 40 clients who have between 4 and 600 shops each.”

Photo: adotjdotsmith on

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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