Matched fund for Asia-Pacific disasters raises £50,000
Howard Lake | 20 October 2009 | News
In response to the typhoon, a tsunami and two earthquakes that struck parts of the Asia-Pacific region within five days of each other, philanthropist Alec Reed created a matched fund on theBigGive.org.uk to double individual donations to the emergency appeals.
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In just six days, £50,000 was raised for the seven participating charities, which included Oxfam and the British Red Cross.
Alec Reed said: “Matched funding challenges are a really effective way of doubling support for projects and charities. This scheme has encouraged much-needed donations for those affected by these terrible disasters.”
Founded in October 2007 by Alec Reed CBE to help high-wealth individuals find charities in their field of interest, the Big Give features 6,000 charities and has so far raised more than £5 million.
www.thebiggive.org.uk
- FT Seasonal Appeal for Sightsavers to benefit from two matched giving programmes (18 November 2011)
- Localgiving.com Christmas campaign offers £125,000 in matched funding (14 December 2011)
- FirstDirect to match fund donations to ChildLine to £50,000 (27 February 2013)
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.