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Matched fund for Asia-Pacific disasters raises £50,000

Matched fund for Asia-Pacific disasters raises £50,000

In response to the typhoon, a tsunami and two earthquakes that struck parts of the Asia-Pacific region within five days of each other, philanthropist Alec Reed created a matched fund on to double individual donations to the emergency appeals.

In just six days, £50,000 was raised for the seven participating charities, which included Oxfam and the British Red Cross.

Alec Reed said: “Matched funding challenges are a really effective way of doubling support for projects and charities. This scheme has encouraged much-needed donations for those affected by these terrible disasters.”

Founded in October 2007 by Alec Reed CBE to help high-wealth individuals find charities in their field of interest, the Big Give features 6,000 charities and has so far raised more than £5 million.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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