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Interview with Jon Brooks of The Big Give
Howard Lake | 15 December 2008 | News
A week after donor information site The Big Give raised £2 million in matched donations for several hundred charities, UK Fundraising’s Howard Lake met up with its director, Jon Brooks.
In a 10 minute interview, we covered the following questions:
* what does The Big Give do, who set it up and why?
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* one year on, what has the website achieved, and what have you learned?
* do major donors give online? How do they use the web?
* you’ve undertaken a number of campaigns offering matched giving or vouchers, most notably your £2 million campaign last week. Do you have any similar initiatives planned?
* as well as the success of the £2 million campaign, you received complaints from two charities. Have these issues been resolved yet?
* has The Big Give brought new donors to the sector, or would these donors have given anyway?
* what impact do you think the recession has had or will have on big gifts?
www.thebiggive.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.