Simon to benefit from ‘sausage campaign’
Howard Lake | 5 October 2009 | News
Denny, a leading sausage producer, is inviting people in Ireland to share what home means to them and some of the most interesting stories will be used in their 2010 ad campaign, with each entry resulting in a donation to homelessness charity, the Simon Communities of Ireland.
Denny is asking the country to share their thoughts on what makes a house a home online at www.homeis.ie or by texting 51444. The most interesting homes discovered over the next few weeks will be filmed to feature in Denny’s new TV adverts in 2010. Denny is donating €1 to the Simon Communities of Ireland for every text entry and for every upload to www.homeis.ie
Tricia Burke of Denny says: “Home is more than a roof and four walls. Home is what is inside those walls, your favourite cup, a special spot on the sofa or even a song that reminds you of home. We want to make the public part of our story by showcasing real homes in our TV ads next year and by simply sharing your ideas with us.”
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Denny is part of the Kerry Group, one of Ireland’s biggest companies.
Meanwhile, Simon Week 2009 will take place from 5th to 11th October 2009 with a wide range of activities and events taking place nationally and at local level. Simon Week is supported by EBS Building Society.
www.simon.ie
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.