Great Fundraising Organizations, by Alan Clayton. Book cover.

WSPA prepares for first international DRTV campaign

Howard Lake

Howard Lake | 13 July 2009 | News

WSPA has appointed DTV Group to produce its first international DRTV campaign.

DTV’s remit is to create a new TV advert that complements the existing suite while refreshing WSPA’s established approach.

The ad will work over all eight of WSPA’s fundraising regions and appeal to the market characteristics and audience preferences of each.

Advertisement

Great Fundraising Organizations, by Alan Clayton. Buy now.

The first 60-second ad is scheduled for broadcast in the UK and Holland this summer.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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