Sarah’s Story

Howard Lake | 18 June 2009 | News

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Motor Neurone Disease Association’s cinema and billboard campaign to raise awareness of the impact of the condition on everyday people. A few months old now but still one of the best campaigning films I’ve seen. The ‘making of’ video shows how they used footage of the real Sarah in the video – incredible.

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.